Website Tracking Explained: How Cookies Follow You Online (And How to Block Them)
Website Tracking Explained: How Cookies Follow You Online (And How to Block Them) Online tracking has become one of the most controversial topics on the internet. Almost every website tracks you in some way — sometimes to improve the user experience, sometimes to analyse traffic, and sometimes to show personalised ads that follow you everywhere. But how does this tracking actually work? What role do cookies play? And most importantly: how can you block this tracking effectively? What Is Website Tracking? Website tracking refers to the techniques used to collect data about how you use a website — what pages you visit, what buttons you click, how long you stay, your device type, location, and much more. Tracking is used by: Analytics tools like Google Analytics, Matomo or Plausible Marketing platforms like Meta Pixel, TikTok Pixel, HubSpot Ad networks like Google Ads, DoubleClick, Taboola Heatmap tools like Hotjar or Microsoft Clarity Many websites dep...